Out of the Box
Get to Know
The Project
Imagine a universe without limits — no borders, no rules, just pure possibility. That’s the essence behind Out of the Box: a campaign designed to spark cosmic dreams and a sense of freedom, built entirely in a custom studio set enhanced by CGI.
Inspired by the moon’s constant renewal, the collection opened a new season and invited audiences to believe in magic, break out of their own boxes, and explore the power of an unbounded personal universe.
Cosmic dreams • Boundary-breaking • Personal universe
The Challenges
Out of the Box was quite literally built on imagination. Entirely shot against a green screen, the campaign required a clear vision of a world that didn’t yet exist. My role was to help guide the team through that invisible landscape, directing the scenes with precision so that every movement, gaze, and frame would align with the post-production universe to come.
To make that possible, a detailed storyboard was created and ensured that everyone (models, photographer, videographer, and post-production editor) could follow a shared visual rhythm. Beyond the main campaign, I also produced and edited the social media content, adding the CGI backgrounds myself to bring the project’s cosmic atmosphere to life across platforms.
My Role
Research, art direction, content creation, design.
The Results
The Credits
Creative Director: Michele Gevaerd Pereira
Production: Alexandra e Mássimo Difa & Bruna Beuting
Art direction: Lahis Müller
Photography: Ricardo Jair
Video: Tons Souza
Models: Nathalia Ern & Hellen França