Essa é nossa Bossa
Get to Know
The Project
Rooted in the richness of Brazilian identity, Essa é Nossa Bossa celebrated a summer of reconnection and reawakening. This campaign redefined well-being through a fresh, uncomplicated lens — blending classic forms with new rhythms, and weaving vintage-inspired florals with impeccable details.
At its heart, the collection invited audiences to embrace the bravery of brasilidade, to see the beauty in every glance, every place, and every moment. More than just a fashion line, it was an emotional journey: a call to flourish, to rediscover joy, and to live the summer season with lightness, color, and a renewed sense of wonder.
Brasilidade • Celebration • Freshness
The Challenges
Essa é Nossa Bossa was created in the middle of a delicate moment. With a reduced team due to pandemic restrictions, every step required extra planning, care, and collaboration.
The entire shoot took place on a sailboat off the Brazilian coast — a breathtaking yet challenging setting. I oversaw production and social media content while ensuring the team’s safety and comfort throughout the day. Managing logistics at sea, from dressing models to timing the shots with the boat’s and sun’s movement, demanded focus and calm adaptability.
My Role
Content creation, design, social media management.
The Results
The Credits
Creative Director: Michele Gevaerd Pereira
Production: Casal Produção
Production Assistant: Lahis Müller
Photography: Ricardo Jair
Models: Aline Hodecker, Natalia Ern & Aline Marquez