Will Be
Get to Know
The Project
For the launch of WillBe Different, a rising Brazilian streetwear brand, the challenge was clear: build a bold, contemporary, and radical content identity from the ground up.
Focusing on a young, open-minded audience, the social media strategy embraced a maximalist visual language — vibrant layouts, edgy storytelling, and an unapologetic voice that broke away from the usual fashion playbook. The result was a content DNA that reflected everything WillBe stands for: individuality, disruption, and a fresh perspective on modern streetwear.
Maximalism • Disruption • Edgy
My Role
Content creation, design, social media management.
The Results
