Dream Up & Fly High —
We Can Touch the Sky
Get to Know
The Project
“Dream Up & Fly High — We Can Touch the Sky” brought fresh energy to the brand’s narrative, inviting audiences to dream bigger, reach higher, and embrace adventure. The visual heart of the campaign was a custom-designed hot air balloon — created especially for this project — symbolizing the idea that limits exist only in our imagination.
Following the successful introduction of Lulu Bear in the previous winter, this season welcomed Ollie Bear, Lulu’s best friend, expanding the brand’s character universe and deepening its emotional storytelling. The campaign encouraged the audience to float beyond the everyday, embrace freedom, and explore new horizons — all wrapped in the cozy, inviting world of the Winter 2023 collection.
Custom hot air balloon • Adventure • Freedom
My Role
Research, production, art direction, content creation, design (including balloon).
The Results
The Credits
Creative Director: Michele Gevaerd Pereira
Production: Lahis Müller & Mariana Zucco
Photography: Ricardo Jair
Photography Assistant: João Brinhosa
Models: Kelly Gisch Cielo, Pietra Pellizzaro