After the Rain
Get to Know
The Project
“After the Rain” was crafted as an ode to renewal — a campaign designed to capture the magic that follows a summer rainstorm. Continuing the storytelling arc of the previous campaign, it delivered a seamless transition, keeping the brand’s narrative alive while opening a fresh, energizing chapter. Set entirely in a custom-built, unicolor studio environment (produced at Netflix Brazil’s studios), the project played with the balance between vibrancy and softness, creating an atmosphere charged with energy, freshness, and lightness.
From color combinations to innovative shapes and patterns, the collection invited the audience to live, love, and let go; stepping into a dreamy, sensory world where post-rain energy becomes fashion’s ultimate playground.
Renewal • Vibrancy • Originality
The Challenges
Creating After the Rain meant bringing nature’s poetry into a studio built from scratch. Filmed inside Netflix Brazil’s facilities, the campaign came to life in a custom set designed exclusively for Lua Luá, a vibrant space that mirrored the collection’s sense of renewal. I developed the custom sky and pool backdrops that shaped its dreamy atmosphere.
My main focus was creating the social media content and directing the models and ensuring that every take reflected the softness and vibrancy we envisioned. Working under real rainfall inside the studio added intensity to the process.
In the end, the rain became more than a technical detail and every drop worked in harmony with the collection’s energy.
My Role
Research, production, art direction, content creation, design.
The Results
The Credits
Creative Director: Michele Gevaerd Pereira
Production: Lahis Müller, Mariana Zucco & Bruna Beuting
Art Direction: Lahis Müller
Photography: Ricardo Jair
Models: Renata Sozzi, Margarida Vilas Boas & Alanis