Meet Me in Belgrade
Get to Know
The Project
“Meet Me in Belgrade” celebrates the art of connection — with people, with places, and with the world around us. As the brand’s first post-lockdown campaign, it was designed as an invitation to reawaken the senses and rediscover togetherness after a long period of isolation.
Set in the cultural heart of Eastern Europe, the campaign blends the elegance of Belgrade with the softness of winter nostalgia. A key challenge was introducing Lulu Bear, the brand’s new character, symbolizing emotional warmth, comfort, and a childlike sense of wonder.
Through a creative collaboration with Italian artists Mariapia and Antonello — an architect-illustrator and a musician-filmmaker — the campaign brought together visual storytelling, classical music, and dreamy locations to build a narrative that felt both deeply personal and universally relevant. A celebration of reconnection, imagination, and cozy companionship.
Reconnection • Lulu Bear • Invitation to explore
My Role
Research, production, art direction, content creation, design.
The Results
The Credits
Creative Director: Michele Gevaerd Pereira
Production: Lahis Müller & Mariana Zucco
Photography & Video: Tavinho Costa
Model: Katarina Filipovic