The Portfolio
A curated selection of projects that live at the intersection of storytelling, strategy, and style.
Each piece reflects my approach to branding and content: intentional, emotional, and made to connect.
All Lua Lua’s projects
Sun Road
A bold and emblematic summer campaign set against the stunning natural backdrop of Joshua Tree, California.
Dream Up & Fly High
Brought fresh energy to the brand’s narrative, inviting audiences to dream bigger, reach higher, and embrace adventure.
Un été à Biarritz
Born from the desire to merge timeless French sophistication with the carefree, revitalizing spirit of summer.
Meet Me in Belgrade
Celebrates the art of connection — with people, with places, and with the world around us.
After the Rain
Crafted as an ode to renewal — a campaign designed to capture the magic that follows a summer rainstorm.
Out of the Box
Imagine a universe without limits — no borders, no rules, just pure possibility. A campaign designed to spark cosmic dreams and a sense of freedom.
