Sun Road — A California Stop
Get to Know
The Project
“Sun Road — A California Stop” was a bold and emblematic summer campaign set against the stunning natural backdrop of Joshua Tree, California. Featuring global influencer Camila Coelho, the campaign fused the spirit of the Western desert with a timeless, fashion-forward aesthetic, crafting a visual narrative of freedom, authenticity, and escape.
This project was designed to tap into the allure of California’s desert landscape, capturing the essence of a true desert escape: sun-drenched moments, raw beauty, and a call to disconnect from the ordinary. Through trend-driven looks and elevated storytelling, the campaign positioned the Summer 2024 collection as both aspirational and effortlessly wearable.
Desert Escape • Ranchcore • Trend-driven aesthetic
My Role
Research, production, art direction, content creation, design.
The Results
The Credits
Creative Director: Michele Gevaerd Pereira
Production: Lahis Müller & Mariana Zucco
Photography: Ricardo Jair
Photography Assistant: João Brinhosa
Video: Cole Kiburz
Video Assistant: Johnathan Chriest
Models: Camila Coelho, Isabel Blancart & Josie Redmond