Un été à Biarritz
Get to Know
The Project
“Un été à Biarritz” was born from the desire to merge timeless French sophistication with the carefree, revitalizing spirit of summer.
The goal was a campaign that bridges past and present — weaving together the elegance of Europe’s 20th-century elite with the cool, rebellious surf wave of the 1980s. Every element, from fabric selection to color palette, styling, and setting, was designed to tell a layered story: one of classic-meets-contemporary, retro details reimagined for today’s world.
Our visual narrative wasn’t just about showcasing fashion; it was about transporting the audience to Biarritz — a place where every corner holds a story, from the calm shores of Port Vieux to the legendary Rochedo da Virgem and its iconic Eiffel-designed bridge.
Strategically, the campaign aimed to evoke emotional connection, inviting the audience not just to wear the collection, but to live inside its world: to feel the sun, breathe in the sea air, and step into a summer defined by ease, beauty, and timeless charm.
French coastal sophistication • Retro & contemporary fusion • 1980s nostalgia
The Challenges
Biarritz wasn’t just a backdrop; it became the story itself. Between the ocean breeze and the rhythm of the shoot, I directed photos, videos, and models simultaneously while creating complementary content that captured the campaign’s spontaneous energy.
Scouting locations across Biarritz became an exercise in storytelling — finding scenes that naturally echoed the narrative we had imagined. Each street, wave, and horizon became part of Lua Luá’s world, turning the city itself into a visual chapter of the brand’s story.
In the end, every frame felt like a fragment of Lua Luá’s summer: natural, cinematic, and alive.
My Role
Research, production, art direction, content creation, design.
The Results
The Credits
Creative Director: Michele Gevaerd Pereira
Production: Felipe Veloso, Lahis Müller & Mariana Zucco
Art Direction: Lahis Müller
Photography & Video: Pupin Deleu
Models: Isabel Blancart, Nubia dos Santos & Maribel KF